Ari Fazola, A great brand starts with an awesome strategy

Ari Fazola - 3-step foolproof brand plan View Online Great brands don't happen by accident. They're carefully curated, easily recognisable friends we turn to when we need them. We've prepared a simple plan to pull all the elements together for a brand identity that sings, "want me, love me, need me." Just a small invest of time is all you need.         1. Stock-take your brand   Inventory your brand assets. Include your online presence: website, email, LinkedIn, Instagram – do you look recognisable as the same person or business on all these platforms? How does your brand support your business goals?   Brand audits                 2. Probe your peers   Once you're clear on how your channels perform and you have a consistent appearance, hold mini-focus groups with your family and peers, presenting all the elements and how they work together. You'll want to ask the right questions to get the answers you need – keep them open-ended to get the best results!   Focus group questions                 3. From small seed to tall tree   Now that you've got a great brand identity and a plan to support your business goals, you'll need to allocated time – and money. 20% of your time on marketing is about right and anywhere from 5-20% of your income. What if you have don't have an income? Don't stress – take a look at the no-cost methods below.   Low-budget marketing         Manage your online payments with our practical solutions:             Selling on social   Send a personalised payments link for fast, one-click purchases on any social platform.   Get PayPal.Me               Selling on marketplaces   One account. Plenty of options. Use your PayPal account across multiple platforms and simplify your book keeping.   Marketplace solutions               Rest assured   Minimise fraud and charge-backs with safeguards built-in to detect unauthorized payments and suspicious activity.   Seller Protection         Enjoy Exclusive Website, Hosting and Domain Deals. Crazy Domains is a leading and trusted domain name registrar and web hosting and online solutions provider to millions of users. Enter promo code PAYPAL50NR to enjoy 50% off sitewide for new registration. Sitebeat is an easy-to-use website builder platform that allows you to create websites and eCommerce stores in minutes. Enter promo code paypal30 to enjoy 30% off sitewide for new purchases. Get only what matters for your business. View your monthly statements and customize reports based on transaction types such as refunds or fees.   Log in to my account   Account Help Fees Security Forget Password To ensure that you are able to receive our emails, please add @mail.paypal.com to your safe senders list. For more information, please click here. How do I know this is not a spoof email? Spoof or "phishing" emails tend to have generic greetings such as "Dear PayPal member". Emails from PayPal will always address you by your given surname and given name. More on phishing This email was sent to arifazola8@gmail.com, because your email preferences are set to receive the PayPal Periodical newsletter and Product Updates. To unsubscribe, please click here. Please do not reply to this email. Unfortunately, we are unable to respond to inquiries sent to this address. For immediate answers to your questions, simply visit our Help Center by clicking "Help & Contact" at the bottom of any PayPal page. Consumer advisory — PayPal Pte. Ltd. the holder of PayPal's stored value facility does not require the approval of the Monetary Authority of Singapore. Users are advised to read the terms and conditions carefully. Copyright © 2018 PayPal. All rights reserved.